Familiar Things

“Familiar Things” is a project which aims to unveil the constructed nature of family images and family albums by stressing stereotyped, idyllic moments. Through the language of GIFs, the gestures I isolated are repeated to the absurd. The result is that of images which lose their mask of spontaneity to reveal their nature as performances of happiness.

The lack of definition of the GIFs contributes to reveal the universal nature of the scenes: the protagonists are freed from their own personal identities to become archetypes of family members.The project aims to be a stimulus for the viewer to reflect on collective and personal memory.